Branding & Packaging was a main area of focus while attending OCAD University was branding and packaging. This work was produced during my 4 years there. 

Egghead - Redesign 

The objective of this work is to create a redesign for a package that is not considered sustainable. The challenge of this task is to create a package that uses one die-line and contains an opening for the product to be visible. This work was created collaboratively with Angela Tavernese and Laura Tersigni. They are both Toronto-based Graphic Designers. The original package is created with plastic material however we believe we can transform this package by using biodegradable and recyclable materials in order to make it sustainable. Our intent was to create a unique package shape therefore our redesign stands out on the shelf compared to the company’s competitors. We took the idea of a "basket of eggs" as inspiration for the structure of the package. The hexagon shape makes for a sturdy base as well as creating enough space for the product to sit evenly without two egg holders touching one another. We really wanted to bring life and character to the current package so we decided to create a character out of the style of the egghead cups and played on this idea to allow for the redesign to be more inviting and exciting.